SEO Services: What is Most Important for Your Website Right Now?
The internet has become the biggest and best resource for consumers to preform searches for brands, stores, and information. The days when companies could rely on a good reputation and word of mouth are gone. The internet has opened the entire world up to consumers, so now prospective customers are presented with essentially limitless options on where to spend their time and money.
So what are businesses supposed to do in order to stand out in such a crowded marketplace? If there are 10,000 web pages dedicated to selling artwork, what is a single artwork company supposed to do to ensure that their current offers make it to the top of Google’s results? Consumers don’t usually tab through to the 20th page of search results looking for answers to their search. Most consumers select one of the top 3 to 5 websites shown in their results.
How can one company position themselves so that Google’s sees them and seems them to be high enough authority to provide a search results answer? The answer: SEO services. Search engine optimization, or SEO for short, is the optimization of your online content so that it is indexed and referred to in a search engines algorithm.
If you’re already familiar with SEO, it’s important that you not become overconfident or complacent in your websites current results. SEO is an ever-changing game, and it’s important to stay up to date on the best ways to make your online content as optimized as possible. What are the hot topics amongst SEO experts for 2020? Below are detailed explanations of what to expect for SEO in 2020, and how to apply it to your own online content:
Make Sure Your Website is Mobile Friendly
Have you shuffled down the street lately only to notice that you’re looking at the top of everyone’s head? That’s because everyone is completely and utterly addicted to their mobile devices. We used to surf the web at home, on our desktop computers. Now the internet is completely integrated into our lives. We search the internet on the from our mobile devices over 3 billion times per minute. We search the web when we are standing in a line, when we are stuck in high traffic or when we are out to dinner with our families. Mobile devices are the biggest change to computing to come in a long time. It is essential that your online content is optimized for this change. You need to be mobile ready, mobile optimized and mobile adapted.
Google now shows mobile searchers whether or not a search result is “mobile-friendly”. If your site is sitting next to a competitor’s, and your competitor’s is mobile friendly and yours is not, the searcher will visit the competitor’s (and spend their money there) instead. Google has a mobile friendly test that you can run your website through to makes sure everything is smooth and understood. You can locate this mobile friendly test at https://search.google.com/test/mobile-friendly. This will tell you if your websites text is to small for mobile devices, if your content elements are to close together and much, much more.
Make Sure Your Site is Secure
There have been multiple, scary hacks over the last year. Some of the worlds largest companies have fallen victim to hackers. Consumer’s faith has been shaken wondering if their information is safe and protected. If you want to gain the trust of search engines, make sure that your website is secure. You may consider converting from HTTP to HTTPS ,the S in this case meaning “secured”. The data being communicated over an HTTPS site is encrypted by the highest techno which makes the data more secure. You can usually tell if a website is secure by checking to see if it has a “lock” icon before the websites address in your search bar. Look up at our website name. See the “lock”. That means we are doing everything we can to securely store your data. Your website will display higher on Google’s results page and is more likely to be trusted by consumers if you make this important change.
Think Broadly About Your Keywords and Keyword Phrases
When SEO was just beginning, having the right keywords inserted within your content was priority one to optimizers. For example, to borrow from the previous example, if you sold artwork you needed to make sure the keyboard “artwork” was very well inserted on your website. Since then, Google has updated their algorithm to be more intelligent. The algorithm now tries to understand searcher’s intent based on context. This means that optimizers need to cover more ground when optimizing their content. So, if you sell artwork, you might want to think about who your customer is and why they would be searching for artwork in the first place. That might mean adding phrases such as “original artwork”, or “cheap artwork” into your optimization plan. Think broadly and use synonyms of your primary keyword.
On Page SEO and How it Affects Your Google Ranking
On page SEO is something that is totally within your control. These SEO tactics are the ones used by your website, that better helps search engines understand and index your website for the proper keywords. Things like meta data (your websites description), alt tags of images, correct titles, and keyword density are just a handful of the data available to anyone using an online free SEO Report. If you want to see what’s holding you back in Googles search results, run a free SEO Report on our website right now. It takes less than 60 seconds and if you take the time to create a free account, you can download this SEO audit for free to give to your website developer or use personally. You can also see all our ranking factors including a free website valuation based on over 70 key factors.
In summary, Google and other search engines change their ranking factors commonly. Only the use of “White Hat” SEO tactics are sponsored by our website. These are high quality links and SEO services that provides long term result. When you are ready to hire someone competent in proper SEO services, look no further than our team of experts. Or, if your ready to learn all things SEO yourself – we invite you to use our SEO and Website Design Blog LeadWD.com/blog. Either way, good luck with your SEO in 2020. The stakes are high and the work is hard, but in the end you can walk away with more sales and user engagement.