Content Marketing World: Posting for Success. How to Optimize Your Content for SEO
Content optimization is the process of making sure content is written in a way that it can reach the largest possible target audience. When you make a piece of content, your goal is to get it in front of interested users.
This content can be a video, blog post, social media marketing post, infographic or anything else intended to engage your audience. Introduction to Content Marketing World. No matter what type of post you want to be sure you optimize it for the best search engine results page (SERPS). Here are some ways to make sure your content is optimized correctly.
Content Marketing World: Tips for Successful Content Optimization
Use Researched, Targeted Keywords or Keyword Phrases
It is essential to write your content with keyword research done prior to making it. Plan your content based on your keywords rather than going blindly. This should be the basis of your content.
A good keyword research tool can be found at Ahrefs.com. They show you other keywords you may not have thought about, a ranking system of 1/100 on how difficult it will be to rank for that keyword as well as the estimated monthly searches that the keyword your targeting gets.
Optimizing your web page for one keyword offers the possibility to appear in SERPs for a very particular query. According to a recent survey, the average number of targeted keywords and semantic keywords to target on the Web page is 15. Start with and place your primary keyword first, then come back and add other keywords or keyword variation for maximum results.
Your targeted keyword should always be the first thing in your main (H1) title. It should also be mentioned throughout the page in other titles and in the content or description itself. A good reference is that the keyword should be placed in approximately 2.5% of the content at a maximum. Instead, try using keyword synonyms. Google can easily understand this type of content marketing strategy.
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Keep in mind that you can target different semantic keywords, but do not utilize the keyword stuffing technique. Google does not need your keyword to be mentioned that frequently. This can also lead to a Google penalty. However, if you don’t target the primary keyword correctly, you’ll have trouble ranking in SERPs.
Optimize Your Contents Title Tag
The title tag is an important part in the ranking algorithm of Google. Optimize your title tag to a higher click through rate (CTR). This is the rate at which someone sees an impression of your content (it appears on their screen) to the rate at which users actually click n
Use your primary keyword in the title tag. Try to make the title appear with your keywords in the beginning of it. Analyze the title tags of your competitors that are ranking on the first page of SERPs. To take full advantage of your title it should be between 55-60 characters long. Google displays about 60 characters in the search results on both mobile and desktop versions.
Optimize Your Contents Meta Description
The meta description is the description of content that is displayed in the Google SERPs. It is a text description of each search result and a key piece of information for your audience to get a preview of what they will find when the search result is clicked on.
Perfect description meta states the purpose of a web page, including keywords. It is a placed to encourage people to click on your link and give you a chance to increase your CTR.
Avoid a generic description that does not provide information about your content. Make a description that perfectly describes the reason for the page, including your primary keyword. Your description should be between 150-160 characters to optimize the space at which Google displays your web pages description.
Use SEO Friendly URLs
A URL keyword rich and descriptive provides more information to search engines. So, to optimize content tags, the URL should be simple, relevant and contain the appropriate targeted keywords.
Avoid the structure of complex and confusing URLs. Making SEO Friendly URL Structures and be as clear as possible. A study says that shorter URL ranks better than a long one. For my blog posts, I make my URL slug the exact same thing as the primary header (H1 tag). I also optimize those titles to lead with my primary keyword.
Increase Your Contents Overall Quality and Regularity
The quality of content changes and should be issued based on the type of content used for your target demographic. Also you should publish new content frequently. If you are not issuing regular content, it disappoints your audience and you can lose their confidence.
Be clear with your content writing and stay focused on your subject. Check your spelling and grammar before publishing the content. Also use proper formatting your within your content like bullets, bold, titles, etc.
Target Keywords Within the First Paragraph
It is advisable to add your primary keyword in the first paragraph of your content. More specifically target these keywords in your first 100 words. If your using WordPress, “Yoast SEO” can help with reminding you of proper keyword placement and density.
Aim to put your keyword places where it seems that it is natural. Do not put irrelevant keywords in your content as keyword stuffing is always a bad practice and it also decreases the overall user experience on your website.
Optimize H1 and H2 Tags for SEO
As we mentioned before, title tags play a vital role in any content. Adding an appropriate keyword in the H1 tag is that important in your contents SEO. Use the keyword at the beginning of this title.
With optimization heading tags (H1), you must also search optimization tags subheading (h2, h3, … h6). If other subtitles have the same weight, use h2 for them. Use target keywords in these subheadings, but do not fall into the keyword stuffing. Again just use keyword synonyms instead. This will still tell Google what your content is about and help it’s ranking in search results.
In conclusion, content marketing should always be used to compliment your websites content. Part of that marketing is internal, using all of the strategies mentioned here. Set yourself up for search result success with the proper use of these detailed content marketing tips. Good luck!