{"id":36992,"date":"2025-08-18T10:17:16","date_gmt":"2025-08-18T15:17:16","guid":{"rendered":"https:\/\/www.uplead.com\/?p=36992"},"modified":"2025-08-18T10:17:16","modified_gmt":"2025-08-18T15:17:16","slug":"cold-email-follow-up","status":"publish","type":"post","link":"https:\/\/www.uplead.com\/cold-email-follow-up\/","title":{"rendered":"Crafting the Perfect Cold Email Follow-Up + Templates"},"content":{"rendered":"\n

According to a McKinsey study<\/a>, email is one of the most effective channels to generate new customers, and is a whopping 40 times more effective than social media. However, not every cold outreach email you send will receive a response.<\/p>\n\n\n\n

In these situations, it\u2019s crucial to create a high-quality follow-up email to increase your chances of soliciting engagement and \u2014 hopefully \u2014 a new customer.. This guide will take you through everything you need to know about cold email follow-ups, including their importance, how to write one, templates you can use, and more.<\/p>\n\n\n\n

The Importance of a Cold Email Follow-Up<\/h2>\n\n\n\n

It\u2019s impossible to overstate the importance of following up on your cold emails. Research shows that it can drastically improve response rates<\/a>, as emailing the same contact more than once leads to two times more responses<\/a>.<\/p>\n\n\n\n

Even when your initial message didn\u2019t yield a response, a follow-up email is still the right choice, as most potential buyers prefer being contacted via email<\/a> as opposed to over the phone. Of course, both cold calling and cold emailing<\/a> are still viable strategies as part of your collective marketing campaign.<\/p>\n\n\n\n

Following up helps ensure your message actually reaches the potential customer, as it\u2019s very easy for your cold email campaigns to get missed or lost in a flooded inbox. It also gives you new opportunities to present more information or value, and shows that you\u2019re serious and willing to be persistent. A good follow-up email also builds familiarity and keeps you at the top of your potential client’s mind.<\/p>\n\n\n\n


However, despite the importance of a follow-up, 70% of cold emails<\/a> don\u2019t get followed up on at all. As a result, many businesses are missing out on valuable leads and even sales by disregarding the importance of following up when their initial cold emails are ignored or missed.<\/p>\n\n\n\n

When to Send a Follow-Up Email<\/h2>\n\n\n\n

In general, it\u2019s best to send a follow-up email two or three days after sending your initial message. This gives the recipient enough time to see, consider, and respond to your email if they want to, without feeling like you\u2019re rushing them.<\/p>\n\n\n\n

If you send it too soon, it may come off as annoying and spammy, and your follow-up may end up hurting you more than it helps you. But if you wait too long, you may miss your opportunity altogether, as the customer may have gone with another solution or completely forgotten about you.<\/p>\n\n\n\n

As for the best time to send cold emails<\/a> during the day, you generally want to stick to the working hours of 9 am to 5 pm, with the period between 10 am and 4 pm having the highest open rates.<\/p>\n\n\n\n

When deciding which day to send these follow-up emails, research shows<\/a> that any weekday is generally a safe bet, as all have around a 21.5% to 22% open rate. This is compared to around 20.5% at best on the weekend.<\/p>\n\n\n\n

At UpLead, we use buyer intent signals to determine when prospects are actively researching solutions. This intent-driven approach has helped us achieve 2x higher response rates compared to standard 2-3 day follow-up schedules.<\/p>\n\n\n\n

\"Email<\/figure>\n\n\n\n

How to Write a Cold Email Follow-Up in 5 Steps<\/h2>\n\n\n\n

Here are a few simple steps to help you learn how to write a cold email<\/a> with the best chance of delivering results.<\/p>\n\n\n\n

Step 1. Start With an Irresistible Subject Line<\/h3>\n\n\n\n

The email subject line<\/a> you use for your cold email follow-up is often the first thing your target sees and plays a major role in whether they open your email. In fact, according to a SuperOffice study,<\/a> 33% of recipients open an email based solely on the subject line<\/a>.<\/p>\n\n\n\n

The best subject lines for a follow-up email are generally brief (under 60 characters), relevant to what the email is about, and reference your last\/initial interaction. You may also want to build curiosity with your subject line to further entice people to click.<\/p>\n\n\n\n

Don\u2019t be afraid to get personal with your subject line by incorporating their name, their company name, or other relevant details. In fact, data shows that personalized subject lines can increase open rates by 50%<\/a>.<\/p>\n\n\n\n

Some examples of subject lines you may want to use in your follow-ups include:<\/p>\n\n\n\n