{"id":3493,"date":"2019-05-15T19:34:13","date_gmt":"2019-05-16T00:34:13","guid":{"rendered":"https:\/\/www.uplead.com\/?p=3493"},"modified":"2024-05-14T18:21:45","modified_gmt":"2024-05-14T23:21:45","slug":"firmographic-data-close-more-deals","status":"publish","type":"post","link":"https:\/\/www.uplead.com\/firmographic-data\/","title":{"rendered":"How to Use Firmographic Data to Close More Deals"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">One of the biggest challenges in B2B sales is identifying the right prospects. Businesses spend significant amounts of money to send leads into the sales pipeline, but many of these leads are uninterested or inappropriate. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, money is lost on two fronts: sourcing and chasing leads. Here\u2019s a look at ways that utilizing how firmographic data can <\/span><b>save money and boost ROIs<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>\ud83d\udd25\u00a0<strong>Hot tip: Want to build a list filled with hot leads searching for a service like yours right now? Use the UpLead\u2019s intent data. \ud83d\udd25\u00a0<em><a href=\"https:\/\/app.uplead.com\/trial-signup?utm_source=Blog&amp;utm_medium=Organic&amp;utm_campaign=Firmo&amp;utm_content=TryItFree\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"exclude\">Try it free here<\/a>.<\/em><\/strong><\/p>\n<h2><span style=\"font-weight: 400;\">What Is Firmographic Data?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Essentially, firmographic data is <\/span><b>information about the attributes of firms<\/b><span style=\"font-weight: 400;\"> that are used to categorize those firms into <\/span><b>useful market segments<\/b><span style=\"font-weight: 400;\">. Firmographics are very similar to demographics, but they specifically apply to firms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some basic examples of firmographic data include the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Geographic area<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Industry (SIC Code, NAICS Code)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Revenue<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Number of Employees<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Type (Public, Private, Subsidiary)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fortune Ranking<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This firmographic data is essential to successful lead generation, management, and nurturing. A sales team can use it to adapt their pitch and approach to a specific prospect. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, imagine the difference that Salesforce varies its communication with prospects, according to their size and scale. The messaging will be entirely different.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Any informed sales professional will understand that any additional knowledge about a prospect is very useful. This information can be used to guide a sales pitch, so it\u2019s no surprise that some businesses decide to invest significant amounts into the acquisition of firmographic data. As we\u2019ll see, the firmographic data essentially pays for itself.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clearly, firmographic data is very useful, but it\u2019s critical that you capture the right information. Here\u2019s a look at the most important firmographic data to collect. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Most Important Firmographic Data to Gather<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Like demographics, <\/span><b>some data points are more insightful than others<\/b><span style=\"font-weight: 400;\">. It\u2019s important to understand that this list of the most important firmographic data points will vary according to your business and niche.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say you sell a tool for enterprise project management so it will be imperative to know whether your leads use Windows or Mac. But this information may not be as important for other businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a look at the most important pieces of firmographic data:<\/span><\/p>\n<p><b>Type of Firm<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to understand the type of company you\u2019re dealing with. The suitability of a particular firm will often depend on this criteria, and your approach certainly will. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a look at some of the most common types of firms:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Non-governmental organizations<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nonprofit organizations<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Retail stores<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Independent contractors<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Governmental bodies<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Public vs Private companies<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Subsidiaries<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Branches<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Educational Institutes<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your sales approach will vary, according to each type. The messaging and pitch you use will certainly change, and some businesses even have a pricing structure that varies according to the type of firm they\u2019re dealing with.<\/span><\/p>\n<h4><b>Industry<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">A firm\u2019s industry will often determine whether they\u2019re a suitable prospect, what their motivations are, and the best ways to pitch your product or service to them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a look at some of the most common industries:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Manufacturing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mining<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Agriculture<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.uplead.com\/retail-email-lists\/\"><span style=\"font-weight: 400;\">Retail<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Services<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Finance<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Insurance<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Real Estate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Transportation<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Since each industry is distinct, you may find that you exclusively deal with some or avoid others. It\u2019s common for many businesses to entirely operate within one industry, so this firmographic data is essential when gathering potential leads.<\/span><\/p>\n<h4><b>Annual Revenue<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">In terms of annual revenue, does your prospect qualify? If you can acquire this information, it will give you a good indication as to whether the prospect is viable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When sorting through potential prospects, this quantifiable metric can act as a great binary filter, and it is one of the most important pieces of firmographic data. While it may not be directly accessible, there are ways to extrapolate it , so you can make an estimate.<\/span><\/p>\n<h4><b>Number of Employees<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The size of a given firm can be a very important piece of firmographic data. Let\u2019s say you\u2019re going to pitch your enterprise <a href=\"http:\/\/www.sloneek.com\/blog\/how-to-choose-an-hr-system-it-must-have-these-7-things\/\" target=\"_blank\" rel=\"noopener\">HR tool<\/a>, so you\u2019ll have a very clear idea of the minimum size of an organization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a sales professional, things get particularly interesting when you start delving deeper into firmographic data and looking at historical trends. Is your prospect positioned for growth? If so, how quickly have they grown over the past year?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This type of information is critical, so it can help you identify qualified leads without any type of manual input.<\/span><\/p>\n<h4><b>Location<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Of course, the location of a given prospect is a critical piece of information. For instance, it can give you a good indication of time zones, business hours, working languages, and customs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This data may be more important to some businesses than others. Let\u2019s say you provide a social media platform that\u2019s pretty hands-off. If so, traditional office hours become less of a problem.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to Use Firmographic Data to Improve Your Sales Process<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s one thing to have troves of firmographic data, but it\u2019s another to use it to improve your sales process effectively.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Acquire Quality Data<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The critical first step for effectively using firmographic data is making sure you only acquire the richest and most accurate data. If you use inaccurate data to inform your decisions, you could derail your sales funnel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before gathering firmographic data, make sure you have a strategy in place. This strategy will determine which data you need, and how it will be used to shape your sales process. With a keen, well-developed strategy in place, your firmographic data will really help you close more deals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the next section of this piece, we\u2019ll look at some of the popular sources of firmographic data&#8230;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Segment Prospects<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With your data in hand, it\u2019s time to start segmenting your prospects. Think about how you can filter your data in a way that will help your sales department perform. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say your company is targeting midsize businesses in the agriculture space. You could filter your data in a way that firms ticking those two boxes are given priority labels. Then they\u2019ll be pushed to your most senior sales professionals so you can find interesting ways to look at the data, which can be very fruitful for your sales activities and boost your revenues.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Analyze Potential ROI<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Firmographic data can be used to assess the level of ROI you can expect if your sales team closes a deal with a given prospect. This tactic can be a very intriguing way to order your prospects and make good use of your firmographic data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While you may already have a good idea of the key prospects in your space, you can acquire very useful data that helps you prioritize and distribute prospects among your sales team. This information is also very useful strategically, since it helps the C-suite allocate budgets and make annual projections.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Personalize and Automate Marketing Efforts<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Firmographic data can be used to help you cater your pitch and marketing efforts. Let\u2019s imagine that you run a large PR firm that aims to work on nationwide projects. Your entire marketing approach will differ, depending on whether you pitch to large-scale companies or non-governmental organizations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The intelligent use of firmographic data can help you decide on the most appropriate approach based on the type of firm you\u2019re approaching.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Don\u2019t Lose Sight of User Needs<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While firmographic data can be very powerful, don\u2019t let it become your only guiding light. As a talented sales professional, you should use firmographic data as one tool in your belt. Some businesses make the mistake of relying too heavily on firmographic data, so they lose sight of the needs of their prospects.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Best Providers of Firmographic Data <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You only want the very best firmographic data. Accurate and rich data can help you shape your sales approach and close more deals. Here\u2019s a look at good sources of firmographic data:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">UpLead<\/span><\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-28121 size-large\" src=\"https:\/\/www.uplead.com\/wp-content\/uploads\/2019\/05\/UpLead-Homepage-1024x511.png\" alt=\"UpLead\" width=\"1024\" height=\"511\" srcset=\"https:\/\/www.uplead.com\/wp-content\/uploads\/2019\/05\/UpLead-Homepage-1024x511.png 1024w, https:\/\/www.uplead.com\/wp-content\/uploads\/2019\/05\/UpLead-Homepage-300x150.png 300w, https:\/\/www.uplead.com\/wp-content\/uploads\/2019\/05\/UpLead-Homepage-768x383.png 768w, https:\/\/www.uplead.com\/wp-content\/uploads\/2019\/05\/UpLead-Homepage-1536x766.png 1536w, https:\/\/www.uplead.com\/wp-content\/uploads\/2019\/05\/UpLead-Homepage-2048x1022.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><a href=\"https:\/\/www.uplead.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">UpLead<\/span><\/a><span style=\"font-weight: 400;\"> helps businesses drive growth through targeted sales leads. An intuitive, \u00a0powerful platform can help sales departments quickly increase sales by finding, connecting, and engaging with qualified prospects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The platform only provides high-quality verified data thanks to built-in real-time email verifications. \u00a0Whenever a user downloads or exports leads, all of the email addresses are checked in real time and only provide clean, verified data.<\/span><\/p>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"6661\" class=\"elementor elementor-6661\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73fa95ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73fa95ca\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;b7398f3&quot;,&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42297ba7 ebook-bg-1 elementor-invisible\" data-id=\"42297ba7\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:250}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66da619 elementor-widget elementor-widget-heading\" data-id=\"66da619\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Start Your 7-Day Free UpLead Trial<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3387e697 elementor-widget elementor-widget-text-editor\" data-id=\"3387e697\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lead generation doesn\u2019t have to be all that painful. With UpLead, you can easily connect with high-quality prospects and leads to grow your company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c1e43b elementor-widget elementor-widget-template\" data-id=\"4c1e43b\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"12191\" class=\"elementor elementor-12191\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-082d56f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"082d56f\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;c9fde26&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4aa8aa3\" data-id=\"4aa8aa3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e26d9b4 elementor-button-align-end form-trial elementor-widget elementor-widget-form\" data-id=\"e26d9b4\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Sign Up Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"12191\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"e26d9b4\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"UpLead\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Email Address\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\" id=\"trial-btn\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Grab 5 Free Leads Now<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f278a59 elementor-widget elementor-widget-text-editor\" data-id=\"2f278a59\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTrusted by\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-554521d elementor-widget elementor-widget-image\" data-id=\"554521d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.uplead.com\/wp-content\/uploads\/2019\/12\/desktop-logos.svg\" class=\"attachment-large size-large wp-image-5026\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21dd815 elementor-widget elementor-widget-image\" data-id=\"21dd815\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"3188\" height=\"1926\" src=\"https:\/\/www.uplead.com\/wp-content\/uploads\/2020\/03\/uplead-start-your-7-day.png\" class=\"attachment-full size-full wp-image-12854\" alt=\"\" srcset=\"https:\/\/www.uplead.com\/wp-content\/uploads\/2020\/03\/uplead-start-your-7-day.png 3188w, https:\/\/www.uplead.com\/wp-content\/uploads\/2020\/03\/uplead-start-your-7-day-300x181.png 300w, https:\/\/www.uplead.com\/wp-content\/uploads\/2020\/03\/uplead-start-your-7-day-1024x619.png 1024w, https:\/\/www.uplead.com\/wp-content\/uploads\/2020\/03\/uplead-start-your-7-day-768x464.png 768w, https:\/\/www.uplead.com\/wp-content\/uploads\/2020\/03\/uplead-start-your-7-day-1536x928.png 1536w, https:\/\/www.uplead.com\/wp-content\/uploads\/2020\/03\/uplead-start-your-7-day-2048x1237.png 2048w\" sizes=\"(max-width: 3188px) 100vw, 3188px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<p><span style=\"font-weight: 400;\">Users can access more than 30 million business contacts worldwide, and sort through them using key firmographic data. By filtering according to data points like industry, location, and company size, users are able to create targeted lists.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Data can also be enriched when users append fields. Once a firm has been identified, a sales professional can search for specific contacts and start conversations that will lead to sales success.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Clearbit<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3496\" src=\"https:\/\/www.uplead.com\/wp-content\/uploads\/2019\/05\/image3-3.png\" alt=\"Clearbit\" width=\"1360\" height=\"633\" srcset=\"https:\/\/www.uplead.com\/wp-content\/uploads\/2019\/05\/image3-3.png 1360w, https:\/\/www.uplead.com\/wp-content\/uploads\/2019\/05\/image3-3-300x140.png 300w, https:\/\/www.uplead.com\/wp-content\/uploads\/2019\/05\/image3-3-768x357.png 768w, https:\/\/www.uplead.com\/wp-content\/uploads\/2019\/05\/image3-3-1024x477.png 1024w, https:\/\/www.uplead.com\/wp-content\/uploads\/2019\/05\/image3-3-610x284.png 610w\" sizes=\"(max-width: 1360px) 100vw, 1360px\" \/><\/p>\n<p><a href=\"https:\/\/clearbit.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><b>Clearbit<\/b><\/a><span style=\"font-weight: 400;\"> provides businesses with powerful products and data APIs that will encourage growth. This platform aims to be the marketing data engine that powers a business\u2019 customer interactions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over the years, this platform has attracted a wide range of users. However, some of these users cite common concerns with the platform, such as its failure to load when used as a plugin. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since UpLead lacks real-time verification, bounced emails are more common on this platform. This flaw can affect the reputation of your email accounts and prevent your messages from getting where they need to be.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The data also refreshes every 30 days, increasing the number of bounced emails and can eventually cause data to become outdated. If you base a lot of your sales decisions on this data, it can cause l you to miss out on key prospects and fail to close deals.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Datanyze<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3495\" src=\"https:\/\/www.uplead.com\/wp-content\/uploads\/2019\/05\/image1-2.png\" alt=\"Datanyze\" width=\"1360\" height=\"633\" srcset=\"https:\/\/www.uplead.com\/wp-content\/uploads\/2019\/05\/image1-2.png 1360w, https:\/\/www.uplead.com\/wp-content\/uploads\/2019\/05\/image1-2-300x140.png 300w, https:\/\/www.uplead.com\/wp-content\/uploads\/2019\/05\/image1-2-768x357.png 768w, https:\/\/www.uplead.com\/wp-content\/uploads\/2019\/05\/image1-2-1024x477.png 1024w, https:\/\/www.uplead.com\/wp-content\/uploads\/2019\/05\/image1-2-610x284.png 610w\" sizes=\"(max-width: 1360px) 100vw, 1360px\" \/><br \/>\n<span style=\"font-weight: 400;\">When it comes to offering insight into the use and implementation of technology around the world, <\/span><a href=\"https:\/\/www.datanyze.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><b>Datanyze<\/b><\/a><span style=\"font-weight: 400;\"> aims to be a leader. This goal involves helping companies optimize their effectiveness in sales and marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While this tool is used by a wide range of sales departments worldwide, there are several common complaints, many centering around the accuracy of the results provided by this tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Users also can\u2019t verify whether an email is correct, which can again leave sales professionals guessing and launching emails into cyberspace without knowing whether they\u2019ll reach the intended readers. This guesswork can affect the quality of sales communication and reduce the number of contacts.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Build high-quality list with firmographics<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Firmographic data is very powerful. More than ever, businesses are turning to this powerful tool to improve their sales results. We hope you\u2019ve found this glimpse into firmographic data to be useful.<\/span><\/p>\n<p><strong>Building high-quality, engaged email lists requires time, effort, and strategic planning. Supplement your efforts with organic list building methods and invest in reputable list building tools like UpLead for quick wins and long-term success.\u00a0<\/strong><\/p>\n<p><strong><a href=\"https:\/\/app.uplead.com\/trial-signup?utm_source=Blog&amp;utm_medium=Organic&amp;utm_campaign=Firmo&amp;utm_content=TryItFree2\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"exclude\">Try UpLead for free today\u00a0<\/a>to see if it\u2019s the right email list generator for you.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the biggest challenges in B2B sales is identifying the right prospects. Businesses spend significant amounts of money to send leads into the sales pipeline, but many of these leads are uninterested or inappropriate. Therefore, money is lost on two fronts: sourcing and chasing leads. Here\u2019s a look at ways that utilizing how firmographic [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":3494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mo_disable_npp":"","_lmt_disableupdate":"no","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[87],"tags":[42,41],"class_list":["post-3493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-closing-deals","tag-data","tag-firmographic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Firmographic Data to Close More Deals - UpLead<\/title>\n<meta name=\"description\" content=\"One of the challenges in B2B sales is identifying the right prospects. Here\u2019s a look at how good use of firmographic data can save money while boosting ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uplead.com\/firmographic-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Firmographic Data to Close More Deals - UpLead\" \/>\n<meta property=\"og:description\" content=\"One of the challenges in B2B sales is identifying the right prospects. Here\u2019s a look at how good use of firmographic data can save money while boosting ROI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uplead.com\/firmographic-data\/\" \/>\n<meta property=\"og:site_name\" content=\"UpLead\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-16T00:34:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-14T23:21:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.uplead.com\/wp-content\/uploads\/2019\/05\/image2-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"755\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Will Cannon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Will Cannon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.uplead.com\/firmographic-data\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.uplead.com\/firmographic-data\/\"},\"author\":{\"name\":\"Will Cannon\",\"@id\":\"https:\/\/www.uplead.com\/#\/schema\/person\/65606f1a04b46f1d6b129d9ae9355532\"},\"headline\":\"How to Use Firmographic Data to Close More Deals\",\"datePublished\":\"2019-05-16T00:34:13+00:00\",\"dateModified\":\"2024-05-14T23:21:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.uplead.com\/firmographic-data\/\"},\"wordCount\":1822,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.uplead.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.uplead.com\/firmographic-data\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.uplead.com\/wp-content\/uploads\/2019\/05\/image2-3.png\",\"keywords\":[\"Data\",\"Firmographic\"],\"articleSection\":[\"Closing Deals\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.uplead.com\/firmographic-data\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.uplead.com\/firmographic-data\/\",\"url\":\"https:\/\/www.uplead.com\/firmographic-data\/\",\"name\":\"How to Use Firmographic Data to Close More Deals - UpLead\",\"isPartOf\":{\"@id\":\"https:\/\/www.uplead.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.uplead.com\/firmographic-data\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.uplead.com\/firmographic-data\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.uplead.com\/wp-content\/uploads\/2019\/05\/image2-3.png\",\"datePublished\":\"2019-05-16T00:34:13+00:00\",\"dateModified\":\"2024-05-14T23:21:45+00:00\",\"description\":\"One of the challenges in B2B sales is identifying the right prospects. Here\u2019s a look at how good use of firmographic data can save money while boosting ROI.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.uplead.com\/firmographic-data\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.uplead.com\/firmographic-data\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.uplead.com\/firmographic-data\/#primaryimage\",\"url\":\"https:\/\/www.uplead.com\/wp-content\/uploads\/2019\/05\/image2-3.png\",\"contentUrl\":\"https:\/\/www.uplead.com\/wp-content\/uploads\/2019\/05\/image2-3.png\",\"width\":755,\"height\":500,\"caption\":\"Firmographic Data to Close More Deals\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.uplead.com\/firmographic-data\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.uplead.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Use Firmographic Data to Close More Deals\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.uplead.com\/#website\",\"url\":\"https:\/\/www.uplead.com\/\",\"name\":\"UpLead\",\"description\":\"Drive Growth with Targeted Sales Leads\",\"publisher\":{\"@id\":\"https:\/\/www.uplead.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.uplead.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.uplead.com\/#organization\",\"name\":\"UpLead\",\"url\":\"https:\/\/www.uplead.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.uplead.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.uplead.com\/wp-content\/uploads\/2024\/03\/cropped-uplead-logo.png\",\"contentUrl\":\"https:\/\/www.uplead.com\/wp-content\/uploads\/2024\/03\/cropped-uplead-logo.png\",\"width\":421,\"height\":108,\"caption\":\"UpLead\"},\"image\":{\"@id\":\"https:\/\/www.uplead.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.uplead.com\/#\/schema\/person\/65606f1a04b46f1d6b129d9ae9355532\",\"name\":\"Will Cannon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.uplead.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4a8eb2dce58ce3459a835f145e85701f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4a8eb2dce58ce3459a835f145e85701f?s=96&d=mm&r=g\",\"caption\":\"Will Cannon\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Use Firmographic Data to Close More Deals - UpLead","description":"One of the challenges in B2B sales is identifying the right prospects. Here\u2019s a look at how good use of firmographic data can save money while boosting ROI.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.uplead.com\/firmographic-data\/","og_locale":"en_US","og_type":"article","og_title":"How to Use Firmographic Data to Close More Deals - UpLead","og_description":"One of the challenges in B2B sales is identifying the right prospects. Here\u2019s a look at how good use of firmographic data can save money while boosting ROI.","og_url":"https:\/\/www.uplead.com\/firmographic-data\/","og_site_name":"UpLead","article_published_time":"2019-05-16T00:34:13+00:00","article_modified_time":"2024-05-14T23:21:45+00:00","og_image":[{"width":755,"height":500,"url":"https:\/\/www.uplead.com\/wp-content\/uploads\/2019\/05\/image2-3.png","type":"image\/png"}],"author":"Will Cannon","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Will Cannon","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.uplead.com\/firmographic-data\/#article","isPartOf":{"@id":"https:\/\/www.uplead.com\/firmographic-data\/"},"author":{"name":"Will Cannon","@id":"https:\/\/www.uplead.com\/#\/schema\/person\/65606f1a04b46f1d6b129d9ae9355532"},"headline":"How to Use Firmographic Data to Close More Deals","datePublished":"2019-05-16T00:34:13+00:00","dateModified":"2024-05-14T23:21:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.uplead.com\/firmographic-data\/"},"wordCount":1822,"commentCount":0,"publisher":{"@id":"https:\/\/www.uplead.com\/#organization"},"image":{"@id":"https:\/\/www.uplead.com\/firmographic-data\/#primaryimage"},"thumbnailUrl":"https:\/\/www.uplead.com\/wp-content\/uploads\/2019\/05\/image2-3.png","keywords":["Data","Firmographic"],"articleSection":["Closing Deals"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.uplead.com\/firmographic-data\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.uplead.com\/firmographic-data\/","url":"https:\/\/www.uplead.com\/firmographic-data\/","name":"How to Use Firmographic Data to Close More Deals - UpLead","isPartOf":{"@id":"https:\/\/www.uplead.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.uplead.com\/firmographic-data\/#primaryimage"},"image":{"@id":"https:\/\/www.uplead.com\/firmographic-data\/#primaryimage"},"thumbnailUrl":"https:\/\/www.uplead.com\/wp-content\/uploads\/2019\/05\/image2-3.png","datePublished":"2019-05-16T00:34:13+00:00","dateModified":"2024-05-14T23:21:45+00:00","description":"One of the challenges in B2B sales is identifying the right prospects. Here\u2019s a look at how good use of firmographic data can save money while boosting ROI.","breadcrumb":{"@id":"https:\/\/www.uplead.com\/firmographic-data\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.uplead.com\/firmographic-data\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.uplead.com\/firmographic-data\/#primaryimage","url":"https:\/\/www.uplead.com\/wp-content\/uploads\/2019\/05\/image2-3.png","contentUrl":"https:\/\/www.uplead.com\/wp-content\/uploads\/2019\/05\/image2-3.png","width":755,"height":500,"caption":"Firmographic Data to Close More Deals"},{"@type":"BreadcrumbList","@id":"https:\/\/www.uplead.com\/firmographic-data\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.uplead.com\/"},{"@type":"ListItem","position":2,"name":"How to Use Firmographic Data to Close More Deals"}]},{"@type":"WebSite","@id":"https:\/\/www.uplead.com\/#website","url":"https:\/\/www.uplead.com\/","name":"UpLead","description":"Drive Growth with Targeted Sales Leads","publisher":{"@id":"https:\/\/www.uplead.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.uplead.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.uplead.com\/#organization","name":"UpLead","url":"https:\/\/www.uplead.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.uplead.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.uplead.com\/wp-content\/uploads\/2024\/03\/cropped-uplead-logo.png","contentUrl":"https:\/\/www.uplead.com\/wp-content\/uploads\/2024\/03\/cropped-uplead-logo.png","width":421,"height":108,"caption":"UpLead"},"image":{"@id":"https:\/\/www.uplead.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.uplead.com\/#\/schema\/person\/65606f1a04b46f1d6b129d9ae9355532","name":"Will Cannon","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.uplead.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4a8eb2dce58ce3459a835f145e85701f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4a8eb2dce58ce3459a835f145e85701f?s=96&d=mm&r=g","caption":"Will Cannon"}}]}},"modified_by":"servando.silva","_links":{"self":[{"href":"https:\/\/www.uplead.com\/wp-json\/wp\/v2\/posts\/3493"}],"collection":[{"href":"https:\/\/www.uplead.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uplead.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uplead.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uplead.com\/wp-json\/wp\/v2\/comments?post=3493"}],"version-history":[{"count":0,"href":"https:\/\/www.uplead.com\/wp-json\/wp\/v2\/posts\/3493\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uplead.com\/wp-json\/wp\/v2\/media\/3494"}],"wp:attachment":[{"href":"https:\/\/www.uplead.com\/wp-json\/wp\/v2\/media?parent=3493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uplead.com\/wp-json\/wp\/v2\/categories?post=3493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uplead.com\/wp-json\/wp\/v2\/tags?post=3493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}